💸💸💸 Black Friday planning season is NOW! Don't feel the FOMO later 🤦♀️
Make a plan today with the Black Friday Workshop!
Make a plan today with the Black Friday Workshop!
When you get your copy of the Black Friday Workshop, you’ll get access to:
A short + sweet, 4-part video training to help you get your promo on its feet, fast.
Seventeen (!!!) discount-free promo ideas that don’t involve discounts or creating a bunch of new stuff.
An Offer Planner to help you create your offer page and all your promo posts + emails.
...all to help you put together a profitable Black Friday promo that doesn't involve slashing prices or offering discounts.
Why no discounts?
Hi, I’m Courtney Foster-Donahue, an Atlanta-based business and marketing strategist and creator of The Black Friday Workshop!
I’m also the founder and owner of a multimillion dollar course company serving over 10,000 students in dozens of countries across the world.
With my acclaimed programs, The Course Course, Evergreen Guild, High Five, and Pocket Products®, I help business owners make more while working less.
I’m also the founder and owner of a multimillion dollar course company serving over 10,000 students in dozens of countries across the world.
With my acclaimed programs, The Course Course, Evergreen Guild, High Five, and Pocket Products®, I help business owners make more while working less.
Here’s what I’ve learned after over a decade in business:
When you drop a price, you can also drop the perceived value.
Or, as I like to say:
“The perception of a thing is the price it will bring.” 😉
Offering discounts can also train your audience to always expect discounts – meaning they won’t pay full price, ever.
Instead of lowering prices, we believe in raising the ✨value✨ – and inside The Black Friday Workshop, I’ll teach you how to do just that!
Your discount-free promo is one three-hour workshop away from becoming a reality…
And giving your business the cash injection it needs at this time of year!
Grab Profitable Promos: The Black Workshop today and get 17 profitable promo ideas – AND the sales strategies you need – to get it ready in time for Black Friday!
Create your Black Friday Promo today!
A $200 value
Only $49!
Lock in this low price today. The price will be going up soon!
17 Powerful Strategies for Black Friday and Beyond...
When you grab the Black Friday Workshop, you'll get SEVENTEEN unique, discount-free promo ideas that don’t involve making a bunch of new stuff.
- No slashed prices
- Nod discounts
- No need to create anything new
And for just $49, you get all seventeen promo ideas – along with the step-by-step strategies you need to sell them. Like hotcakes.
Even if you use just ONE of these strategies, this workshop more than pays for itself because all it takes is one profitable promo to make a major impact on your business.
Best of all...
While this is called The Black Friday Workshop, the seventeen promo ideas we share can be used throughout the year.
In fact, our students rely on many of these when they want to mix things up or get an extra cash injection.
(I do, too!)
Why you need this workshop:
Small businesses – even those that sell courses, programs, packages, or services – can capitalize on the momentum of Black Friday, get a revenue boost, and see benefits long after Black Friday is over.
While big-box retailers depend on Black Friday sales for their fiscal year...
We, as small business owners, can take a low-stakes approach and use it as a stepping stone for more lucrative offers later.
We, as small business owners, can take a low-stakes approach and use it as a stepping stone for more lucrative offers later.
The Black Friday Workshop teaches you how to create an irresistible, discount-free promo that doesn’t just result in a one-off sale, but builds momentum for your business heading into the New Year.
Grab your copy of The Black Friday Workshop and start creating your Profitable Promo today!
A $200 value
Only $49!
Lock in this low price today. The price will be going up soon!
Why I created this:
Honestly, I LOVE to support business owners during this time of year – truly, a time of year that has the capacity to be the most profitable time of year for so many small businesses…
*That is, if they have a strategy and plan in place. ;-)
For my business (and so many of my students’ businesses), the week of Black Friday has always been less like a one-off sale and more like a springboard…
Creating momentum for my business through the year and well into the New Year!
*That is, if they have a strategy and plan in place. ;-)
For my business (and so many of my students’ businesses), the week of Black Friday has always been less like a one-off sale and more like a springboard…
Creating momentum for my business through the year and well into the New Year!
BUT when I first taught this workshop, the initial misgivings sounded a little something like this:
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“No one wants to buy services or digital products during Black Friday. People are only buying physical products for their friends and family.”
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The truth? During the last few weeks of the year, people want and will spend money on anything and anyone — including themselves.
In fact, statistically, 33% of Black Friday sales are made by consumers spending money on themselves.
So, while most of your sales aren’t the result of holiday gift-giving, they are most definitely consumers purchasing programs, services, and other offers for themselves.
And since people are – simply put – in more of a buying mood during this time of year, that means you’re more poised than ever to have a successful Black Friday promo, even without offering a single. solitary. discount. #WinWin
(In fact, consumers are generally motivated by five OTHER things outside of discounts, but we’ll save that for the workshop. ;-))
Here's the deal:
You probably can't compete with a big box retailer (you don’t need to)...
And while you’re not selling physical products (you don’t need to)...
You can stand to gain (big time) from a Black Friday offer, even as a coach, consultant, course creator, or service provider.
No need for discounts. No need to create a bunch of new stuff.
What we’re teaching in the Black Friday Workshop is better than that.
Ready to learn more and make it happen?
Grab your copy of the Black Friday Workshop
and create your Profitable Promo today!
A $200 value
Only $49!
Lock in this low price today. The price will be going up soon!
The Black Friday Workshop is perfect for…
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Coaches
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Consultants
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Service providers
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Course creators
If you consider yourself any of those four things, then The Black Friday Workshop is for you!
Let’s paint the picture here…
(Especially if you’ve never considered offering a Black Friday offer before)
Imagine creating a Black Friday offer without creating a bunch of new stuff…
Imagine putting it all together within a week (or even just a weekend)...
Choosing from one of the seventeen, easy-to-implement promo ideas and strategies to make your Black Friday campaign happen…
And getting emails from your clients saying “OMG This is exactly what I’ve been needing – thank you!”
Watching the extra income roll in as you grow both your revenue and your audience…
All while offering nary a discount…
No slashed prices…
No promo codes…
Just VALUE in the form of a simple, yet irresistible promo that your audience can't get enough of.
THEN imagine after Black Friday…
After the discount-free dust has settled…
You not only have revenue growth, but list growth, too…
You’ve increased the good ol’ LTV (lifetime value) of your existing customers…
AND you’ve probably added some new customers to your list, too…
(Your email list that you can later upgrade to your signature program, package, service, or course.)
You’ve primed them with your Black Friday offer, you’ve earned their trust, now they’re ready for whatever else you have in store.
(See how your Black Friday offer can be SO much more than a little promo on a Friday in November?)
If any of those things made you sit up a little straighter – the list growth, the revenue growth, the capacity for what can happen after Black Friday – then you need something that can make it all happen...
Inside The Black Friday Workshop, we've got you covered.
Grab your copy of the Black Friday Workshop
and create your Profitable Promo today!
A $200 value
Only $49!
Lock in this low price today. The price will be going up soon!
Here's how this works:
01
Grab your digital copy of Profitable Promos: The Black Friday Workshop HERE.
02
Check your inbox for your login info so you can jump in and get started today.
03
Follow the framework to create your Black Friday promo fast.
04
Launch it to the world during the week of Black Friday (and use these strategies throughout the whole year!).
Got questions? We’ve got answers!
What if I'm already too busy with other stuff — kids, family, a job, another business — at home, full-time, and barely have a free hour in my day to do anything?!
As the mom of two young children, I feel you. I’m all about that naptime hustle.
But you don't need hours upon hours to put this together. The Black Friday Workshop has a simple framework for easy implementation, even if you only have an extra three hours a week. You got this!
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Who is the Black Friday Workshop ideal for?
The Black Friday Workshop is best suited for coaches, consultants, course creators, or service providers. If one of those four titles sounds like you, you’re good!
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But is the Black Friday Workshop right for my unique unicorn of a business?
If you’re a coach, consultant, course creator, or service provider, then yes, the Black Friday Workshop — and all seventeen promos and sales strategies inside — would be ideal for you.
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What if none of the seventeen promo ideas work for me?
While we don’t imagine all seventeen promo ideas will be your cup of tea, we’re confident that at least one (if not ten) of the seventeen promo ideas will be a great fit for you.
They all range in the amount of prep-work needed – from a few minutes to a few days – and the capacity for profitability – from low to high.
BUT what’s true of all of these promos: They can provide a stepping stone to your other offers, programs, and packages. Think of your Black Friday promo as a top-of-funnel offer!
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Will you help me sell my promo?
Inside the workshop, we outline a step-by-step, strategy-by-strategy plan for implementing each of the seventeen promo ideas.
So while we won’t be standing on the street, hawking your promo for you (though that mental image is funny enough), you’ve got the next best thing!
You’ll be all set to sell this thing like hotcakes – holiday hotcakes, that is.
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What if I want to take the holidays off? Can I still have a Black Friday promo?
No problem! We are big on boundaries in our business, so while our Black Friday promo is happening, we’re still enjoying our holiday sans work.
Fortunately, with all of these promo ideas, you can schedule and automate everything ahead of time and have a hands-off, totally discount-free Black Friday campaign. #YES
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I don’t want to have to create a bunch of stuff to make this happen. Are any of the Black Friday promo ideas low-tech and low-maintenance?
Yep! In fact, about ⅓ of these promos could be put together in just an hour using what you already have (even if all you have is a lone Google Doc!).
While some of the promo ideas involve creating something new, the majority of them involve repurposing what you already have. Easy-peasy.
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Can I buy this, try this, then ask for a refund?
Due to the digital nature of this workshop—and the fact that you could consume it in just a few, short hours—we do not offer refunds.
The reality? Once you complete and implement this workshop (and make your own Black Friday promo), you’ll be thinking of a different r-word: Referral. 😉 #nailedit
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What if I sell physical products? Does this workshop apply to me?
While we love our physical products folks, this particular workshop is best suited for coaches, consultants, course creators, and service providers.
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When does this start? When do I get access to everything?
It starts as soon as you join! This is a self-paced, instant access, quickie workshop, so all you have to do is sign up and you’ll get everything delivered straight to your inbox within about 15 minutes.
So you can start today! Or tomorrow! Or next week! Or next year! (Though my vote is for starting sooner rather than later!)
Here's what you get:
Video training
A short + sweet, 4-part video training to help you get your promo on its feet, fast.
17 Promo Ideas
17 (!!!) discount-free promo ideas that don’t involve creating a bunch of new stuff
The Offer Planner
...to help you create all of the promotional copy you’ll need for your offer page and promo posts + emails.
That’s seventeen (!) DISCOUNT-FREE promo ideas and sales strategies that you can use and enjoy any time of the year – not just during Black Friday.
In the short-term, these promos can help you get an extra revenue boost (and a little audience boost)...
In the long-term, you now have access to seventeen strategies that can add more sustainability and predictability to your business…
(More relevant, now than ever, as we all navigate a continually unpredictable time.)
Profitability. Sustainability. Predictability.
All just a few of the many benefits you get when you use the Black Friday Workshop.
Ready to ditch the discounts and create an irresistible Black Friday offer that your audience can't get enough of?
You don’t need to create something new…
You don’t need to slash prices…
You just need to grab this workshop… and create your discount-free, profitable Black Friday promo this week!
Grab your copy of the Black Friday Workshop
and create your Profitable Promo today!
A $200 value
Only $49!
Lock in this low price today. The price will be going up soon!
The Black Friday Workshop
Ditch the discounts and create an irresistible Black Friday offer that your audience can't get enough of.
START HERE.
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