✨ Stop depending on launches and sales calls to hit your revenue goals.
✨ Stop waiting for "someday" sales that rarely happen.
✨ Start creating reliable, recurring revenue from the course you've already built.
NOW accepting applications for our next round of Evergreen Guild! 🙌 Limited availability.
NOW accepting applications for our next round of Evergreen Guild! 🙌 Limited availability.
Why sell your online course only sometimes...
when you could be making sales every single day — on autopilot?
Why sell your online course only sometimes...
when you could be making sales every single day — on autopilot?
when you could be making sales every single day — on autopilot?
Your course deserves better than selling only a few times a month — or year.
Evergreen Guild helps established course creators build consistent, automated sales so their online course keeps working — even when they aren't.
Evergreen Guild
Evergreen Guild
with Courtney Foster-Donahue
with Courtney Foster-Donahue
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RECURRING PROFIT
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AUTOMATED SALES
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SCHEDULE FREEDOM
Evergreen Guild is a six-month coaching program for experienced course creators who are ready to replace unpredictable launches with consistent, automated sales.
Inside, you'll get the same frameworks, systems, coaching, and support we've used to build our own multimillion-dollar evergreen course business — along with hands-on help implementing them inside yours.
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You don’t have to rely on live launches to sell your course or membership…
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'Round-the-clock sales on autopilot are possible — even while you sleep.
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It's possible to enroll students and help people anytime, all the time...
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Some of our students have achieved consistent $20K, $50K, even $100K months — all without relying on sales calls or live launches.
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Some of our students have scaled to 7 figures and beyond — and we provide the strategies to support that level of growth.
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And you can learn all of this from a multimillion dollar online course company — mine! — so you can hop off of the launch rollercoaster faster and get to those #sleepsales sooner…
What makes Evergreen Guild different?
What makes Evergreen Guild different?
For years, I watched course creators build incredible courses...
...only to find themselves launching over and over again just to keep revenue coming in.
Their courses were good.
Sometimes really good.
But the sales...
They only happened during launches...
Or when someone randomly found their website...
Or not at all.
And I realized something:
Most online courses don't have a content or audience or pricing problem.
They have a sales system problem.
That's why I created Evergreen Guild.
Not to help you build another course...
But to help the course you've already built reach more people, create more income, and sell consistently.
We’ve helped course creators scale to 7 figures and beyond — without live launches — and we’ll show you the exact framework we’ve used in our own business and with our clients.
We’ve helped course creators scale to 7 figures and beyond — without live launches — and we’ll show you the exact framework we’ve used in our own business and with our clients.
Better yet, you can build a business that grows all day, every day, any time of day... while living the lifestyle you want and the freedom you crave.]
Who is an ideal applicant for Evergreen Guild?
Who is an ideal applicant for Evergreen Guild?
Evergreen Guild is ideal for three types of people:
Evergreen Guild is ideal for three types of people:
✔ You already have a course...
...but most of your sales only happen during launches — or when someone randomly stumbles across your website.
✔ You're tired of wondering when your next sale is coming.
You want consistent revenue instead of another feast-or-famine launch cycle.
✔ You're ready to build a course business that doesn't depend on you showing up live...
every time you want to make money.
✔ You want your course selling while you're working...
while you're sleeping... and while you're enjoying your life.
✔ You know your course could be helping far more people than it is today.
You don't necessarily need another course.
You need more people buying the one you've already built.
Bottom line:
Bottom line:
You do not need a massive audience.
You do not need to become an influencer.
You do not need another live launch.
You DO need a sales system that helps the right people discover — and buy — your course on autopilot.
Essentially, if you’re committed to your success and want the simplified approach to a profitable, scalable, sustainable online course business, Evergreen Guild is for you.
Essentially, if you’re committed to your success and want the simplified approach to a profitable, scalable, sustainable online course business, Evergreen Guild is for you.
"This moment brought to you by the magic of evergreen funnels.”
"This moment brought to you by the magic of evergreen funnels.”
^ What I say to my husband at least once a day when we’re having a moment made possible by — you guessed it — evergreen funnels. 😂
You know those moments where you suddenly realize...
"Wait... I don't have to work today."
Or...
You hear your phone buzz with a sale notification while you're at your kid's soccer game.
Or you're walking your dog...
Having dinner with friends...
Watching a movie...
Celebrating an anniversary...
And somewhere, someone you've never met just enrolled in your course.
Those moments never get old.
Those moments are the kinds of things that are possible with the kind of business we help you build inside Evergreen Guild.
I thought live launches were just the price of success.
I thought live launches were just the price of success.
Almost a decade ago, I took my courses that I'd always sold through big, complicated, stressful live launches...
And I 100% automated the sales process.
I flipped the evergreen switch and took off the salesperson hat. For good.
But at the time, I said to myself “But you'll probably still need to do live launches occasionally.“
The truth? I was wrong.
And about a decade years and zero live launches later, I can attest:
Once you go evergreen, you don’t need to go back.
I was sure that no one would know who I was without doing live launches.
I was sure that I wouldn’t be able to make as much money evergreen as I did doing live launches. I was sure that my business wouldn’t be sustainable without doing live launches.
Well thank goodness, I was wrong. Wrongity wrooong.
And I 100% automated the sales process.
I flipped the evergreen switch and took off the salesperson hat. For good.
But at the time, I said to myself “But you'll probably still need to do live launches occasionally.“
The truth? I was wrong.
And about a decade years and zero live launches later, I can attest:
Once you go evergreen, you don’t need to go back.
I was sure that no one would know who I was without doing live launches.
I was sure that I wouldn’t be able to make as much money evergreen as I did doing live launches. I was sure that my business wouldn’t be sustainable without doing live launches.
Well thank goodness, I was wrong. Wrongity wrooong.
The truth is, my business is FAR more profitable and sustainable, and I’m getting as much visibility (and the opportunities that come with that) as I did when I stressed myself out over exhausting live launches.
Here's the biggest thing I've learned:
A launch-based business is a business of gambles.
An evergreen business is a business of investments.
Rather than impede my growth, having an evergreen business has done the opposite: It’s removed every bottleneck I had to making sales and making an impact.
Mostly because, well, my availability and ability to sell live doesn’t stand in the way of my ability to make sales and help people every day. 24/7/365.
My income and impact aren’t tied to my schedule or my time...
They are tied to the quality of my work and the quality of my business model: One that helps and serves people every day, not just when I say something is available.
That's my story...
The stories of our Evergreen Guild members are just as (if not even more) exciting...
Here's the biggest thing I've learned:
A launch-based business is a business of gambles.
An evergreen business is a business of investments.
Rather than impede my growth, having an evergreen business has done the opposite: It’s removed every bottleneck I had to making sales and making an impact.
Mostly because, well, my availability and ability to sell live doesn’t stand in the way of my ability to make sales and help people every day. 24/7/365.
My income and impact aren’t tied to my schedule or my time...
They are tied to the quality of my work and the quality of my business model: One that helps and serves people every day, not just when I say something is available.
That's my story...
The stories of our Evergreen Guild members are just as (if not even more) exciting...
While individual results will vary, here are some real examples of what Evergreen Guild members have accomplished after implementing our framework:
While individual results will vary, here are some real examples of what Evergreen Guild members have accomplished after implementing our framework:
Scale to 6 figures...
Scale to 7 figures...
Quit their 9-5 jobs...
Retire their spouses...
Do Ted Talks...
Write books...
Host events...
Get featured in major media...
Stay at home with their kids...
Go from working 60 to 10 hours a week...
Start another business...
Travel more...
And more.
Scale to 7 figures...
Quit their 9-5 jobs...
Retire their spouses...
Do Ted Talks...
Write books...
Host events...
Get featured in major media...
Stay at home with their kids...
Go from working 60 to 10 hours a week...
Start another business...
Travel more...
And more.
(These are real results from our students — but results like these are always dependent on a variety of factors, including experience and effort.)
If you’re reading this, chances are...
If you’re reading this, chances are...
You want to create a course or membership that finally breaks the cycle of trading time for money…
You want to ramp up your results and go further faster…
You want to make sales without live webinars or live launches…
You want to finally quit 1:1 work or quit your day job or create enough margin so your spouse or partner could step back, too…
You want to make more money so you can travel more, save more, give more, or simply have more...
You want a streamlined business with a clear customer journey that allows you to help more people without having to give more of your time.
And you don’t want to only make sales when you do a live launch…
You want a system that can make sales every day — even when you're not working...
You want to see consistent sales coming into your business — and your course getting into the hands of more people — without needing to show up live every time.
You want to see consistent sales coming into your business — and your course getting into the hands of more people — without needing to show up live every time.
When you’re working...
When you’re asleep…
When you’re on vacation…
When you’re walking your dog…
When you’re spending time with your family…
When you’re working on a totally different project or business or passion…
Or when you’re doing whatever you enjoy doing that has nothing to do with work.
That kind of business isn't reserved for influencers with millions of followers.
It's what happens when you build a business designed to make sales every day — not just during launches.
That kind of business isn't reserved for influencers with millions of followers.
It's what happens when you build a business designed to make sales every day — not just during launches.
You don't to launch again...
You don't need a certain sized audience...
you don't need a ton of social media followers...
You just need the drive…
Evergreen Guild will give you the vehicle, the fuel, and the roadmap the GPS to get there. 😉
Is Evergreen Guild the right fit for you?
Is Evergreen Guild the right fit for you?
Evergreen Guild is a curated and collaborative coaching program, which means we highly value our community experience.
Because of this, Evergreen Guild is application-only.
We’re looking for a high level of commitment, ambitious goals, and the self-confidence that you can reach those goals.
You know you need strategy and support to get there (which is what Evergreen Guild provides tenfold).
If you believe Evergreen Guild would be a good fit for you, here are your next steps:
If you believe Evergreen Guild would be a good fit for you, here are your next steps:
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Click here to fill out the application. Please be as detailed as possible with your answers—this is your chance to make a first impression! You'll get to share your goals and plans, so feel free to take your time with this part. Your answers will help us to determine if we should advance you to the next step of the process.
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If you meet our criteria, a team member will reach out within 48 hours and send you a video that walks through the Evergreen Guild Framework. This is your opportunity to learn more about our program and see if Evergreen Guild is right for you.
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After the video session, you'll receive the next steps from our team if you choose to enroll.
Note: You'll only receive an invite to an info session and access to the video and an invitation to join Evergreen Guild if you pass the application process.
"But what about this info session?"
"But what about this info session?"
If your application is approved, you'll receive access to something we don't publicly share:
You'll be invited to attend an Evergreen Guild info session. At the session, we'll walk you through our proprietary Evergreen Guild Framework and show you how we'll help you automate your course sales so it can sell all day, every day.
Inside the Evergreen Guild info session, we’ll share with you:
Inside the Evergreen Guild info session, we’ll share with you:
- Behind-the-scenes of my own multimillion dollar business where I walk you through revenue and profit numbers from our business to illustrate how these systems can work for your online course or membership.
- How we use (and teach you to use) the Four Pillars of the Evergreen Guild Framework (the fourth pillar is a game-changer!).
- What the seven Purchase Profiles are, why the average online course sales funnel only leverages three of them, and how you can leverage all of them for more sales and sustainability.
- What it takes to scale one signature course to 7 figures through one course.
- Why working more actually means you see less of a return with the unique business model of online courses and memberships — and what to do instead.
At the end of the session, we’ll give you the next steps to take to become a member of Evergreen Guild.
To get started, fill out the application below.
Your roadmap to an evergreen business.
Your roadmap to an evergreen business.
If you've read this far and we haven't officially met yet... hi! I'm Courtney Foster-Donahue.
Over the last decade, I've gone from launching my very first online course... to building a multimillion-dollar online course company that's generated more than $10 million in sales, served over 15,000 students, and runs almost entirely on evergreen systems.
But here's the part I'm most proud of:
I didn't build this business by working 80-hour weeks forever.
In fact, I average a 10-hour workweek.
I built systems that allowed my business to keep growing while I got my time back.
That's exactly why I created Evergreen Guild.
Everything you'll find inside the program comes directly from the systems, frameworks, decisions, and lessons we've used to build — and continue to grow — our own evergreen business.
This isn't a collection of theories or marketing hacks.
It's the playbook we still use today.
Evergreen Guild is the digital playbook of a multimillion dollar course company.
Evergreen Guild is the digital playbook of a multimillion dollar course company.
You won't just learn how to create and launch your course...
I'll guide you every step of the way, from your beta launch, to evergreen funnels and automated sales… and beyond.
Many of our students have started making sales within their first two weeks in the program — and we’ll teach you the strategies to make that possible for you, too.
You don’t have to wait months to build your audience…
...Then even more months to build your signature course.
We put you on the fast-track to profitability and sustainability…
So you can start making money right away…
Everyday. All day. Any day.
(But you won’t need to work everyday, all day to make it happen!)
Ready to learn more about our proprietary Evergreen Guild Framework?
Ready to learn more about our proprietary Evergreen Guild Framework?
If you’ve ever secretly wondered:
If you’ve ever secretly wondered:
“What do those super successful, 7-figure course creators know… that maybe I don’t?”
“What do those super successful, 7-figure course creators know… that maybe I don’t?”
— That’s exactly what we answer inside Evergreen Guild.
BUT I’ll share some of that with you right now:
Struggling course creators try to become an expert at #allthethings, often falling down the Google rabbit hole or troubleshooting half-formed strategies.
Successful course creators stay in their lane and get help for the rest so they can put more of their time and energy into the things that only they can do (or want to do).
Struggling course creators often waste time because they don’t always see the value in investing (some) money to save (a lot of) time.
Successful course creators are willing to invest money to save time, so they focus on what they know best and seek solutions for the rest.
Successful course creators understand that money is a renewable resource…
While time is not.
Successful course creators understand that money is a renewable resource…
While time is not.
So, successful course creators know there’s always wisdom in investing (some) money — a renewable resource — to save time, a nonrenewable resource.
They invest money in proven solutions, strategies, and support to help them go further faster.
And that’s exactly what we have in store for you inside Evergreen Guild.
Frequently Asked Questions:
Frequently Asked Questions:
Do I need to have a finished course to apply?
Do I need to have a finished course to apply?
Nope! If you know you want to create a course, then Evergreen Guild will be like the fast-track to help you get your course idea out of your head and into the world.
Do I need to have already launched my course in order to apply?
Do I need to have already launched my course in order to apply?
Nope! As long as you have big goals and a serious level of commitment to make it happen, Evergreen Guild could be a good fit for you.
How is this different from The Course Course?
How is this different from The Course Course?
The goal of The Course Course is to help you create and launch your course. With Evergreen Guild, we go beyond that milestone, and help you build a business that doesn't rely on live launches but instead thrives with evergreen funnels, systems, and processes.
Simply put: With The Course Course, you learn how to create a stream of revenue; with Evergreen Guild, we help you build a more profitable, more sustainable business (with your online course as your primary stream of revenue!).
What if I’m already in The Course Course? Should I finish that first?
What if I’m already in The Course Course? Should I finish that first?
Nope! You can jump straight to Evergreen Guild and we’ll help you go further faster. You do not need to have finished (or even started) The Course Course yet.
(And as a heads up, students in The Course course also get a significant discount when they enroll in Evergreen Guild!)
I haven’t joined The Course Course yet. Should I still apply?
I haven’t joined The Course Course yet. Should I still apply?
100%. Our only prerequisite to Evergreen Guild is that have a course idea based in your own expertise and experience, big goals for scaling your course, and a serious level of commitment to make it happen.
I’ve already launched my course and want something more advanced. Should I apply?
I’ve already launched my course and want something more advanced. Should I apply?
Absolutely! Launches are great, but we can help you turn that live launch funnel into an evergreen funnel in as little as a week so you can start making more sales, all day, every day. (And then you could see launch-sized revenue every month rather than once every few months, like with live launches.)
I already have an evergreen funnel for my course, but I want to scale it and make it even more profitable. Will Evergreen Guild help me with that?
I already have an evergreen funnel for my course, but I want to scale it and make it even more profitable. Will Evergreen Guild help me with that?
Definitely! While the concept of an evergreen funnel or course is far from original, what I teach (and the order in which I teach it) inside Evergreen Guild is. Truly, our proprietary Evergreen Guild Framework is one-of-a-kind and highly effective. But don’t my word for it — apply today to learn more!
Praise for Evergreen Guild
Praise for Evergreen Guild
(formerly Launchpad)
These testimonials are past and current students' success stories and experiences. These are possibilities, not guarantees. Individual results vary.
You can have a thriving, profitable, sustainable business.
You can scale your expertise in the form of a course or membership that serves more people and makes more money.
And you can do all of the above by working increasingly less and making exponentially more.
If you're still reading this, you owe it to yourself (and your online course) to take the next step and see if Evergreen Guild is right for you.
THE BIG QUESTION IS:
THE BIG QUESTION IS:
Do you want to figure out how to have a profitable online course…
Or do you want to have a profitable online course?
The days of figuring it out on your own are over.
Ready to join the ranks of 7-figure course creators?
Ready to ditch launching and start seeing predictable, recurring revenue all while working less and less?
Evergreen Guild is your next stop.
Availability is limited.
Apply today to get the ball rolling.
We look forward to your application!
Availability is limited.
Apply today to get the ball rolling.
We look forward to your application!
Disclaimer: This site and the products offered are for educational and informational purposes only. Results shared by past clients are individual experiences and are not guarantees of future success. Every business is different, and individual results will vary. We do not offer financial or legal advice.