Evergreen Guild | Ditch Launching + Say Hello to #SleepSales
NOW accepting applications for our next round of Evergreen Guild. Apply today! 
Ditch live launches and start scaling your online course with automated sales coming in every. single. day.
The coaching, community, and content you need to automate your online course sales so you make more money, impact more people, and work less hours. (Like, way less hours.)
Evergreen Guild
with Courtney Foster-Donahue
With Evergreen Guild, our curated coaching program for course creators, you’ll learn everything you need to automate 100% of your sales and leave live launches behind. For good.

You don’t have to rely on live launches to sell your course or membership…#sleepsales sooner…


You can make sales on autopilot all the time, everyday, all day long…


You can have consistent $20K, $50K, even $100K months without having to do sales calls or live launches...


You can help people not just when your course is open, but all the time…


You can scale to 7 figures and beyond with your course or membership, and work way less hours…


And you can learn all of this from a multimillion dollar online course companymine! — so you can hop off of the launch rollercoaster faster and get to #sleepsales sooner…

But what IS Evergreen Guild?

Our goal: To empower you to make way more money, help way more people, and work way less hours through our content, coaching, and community of Evergreen Guild.

Evergreen Guild is our 6-month coaching program for course creators who are ready to automate their course sales and see 7-figure success so they can make more money and work less hours.

Inside, we open up the playbook of our multi-million dollar course company and give you everything you need — training, coaching, and support — to automate sales for your course using evergreen funnels, systems, and processes.

You can create and scale a course to 7 figures and beyond without live launches.

Better yet, you can build a business that grows all day, every day, any time of day... while living the lifestyle you want and the freedom you crave.

(But it's a lot easier to get there with Evergreen Guild. 😉)

Who is an ideal applicant for Evergreen Guild?

Evergreen Guild is ideal for three types of people:

  1. Established course creators who want to move beyond the beta and set their sights set on seven-figure revenue goals by automating the sales of their online course, membership, and/or digital products.

  2. First-time course creators who are serious about creating and launching successful and profitable courses, then scaling their courses through evergreen funnels and automations.

  3. In-progress course creators who are working towards launching their course or membership and need extra support and accountability to get their course created, launched, then automated successfully.

So, whether you’re scaling an existing course or membership or building a brand new one, you’ll be right at home in this program.

Who is not ideal for Evergreen Guild?

Evergreen Guild is not ideal for you if:

You are approaching course creation as a hobby or side hustle. If you're just dabbling, Evergreen Guild will be a waste of time and money for you. 

To be clear, you do not need an established course or membership or even a big audience to be a good fit for Evergreen Guild.

However, you do need a serious level of commitment with serious, specific goals in mind.

Essentially, if you’re committed to your success and want the fast-track to a profitable, scalable, sustainable online course business, Evergreen Guild is for you.
"This moment brought to you by the magic of evergreen funnels.”
^ What I say to my husband at least once a day when we’re having a moment made possible by—you guessed it—evergreen funnels.

Being there for our family when they need us, going on vacations when we want to, doing whatever, where ever, because we can...

Scaling both the income and impact that my course can make...

The evergreen funnel system we teach in
Evergreen Guild makes all of that happen.
The Truth About Live Launches:
A little over six years ago, I took my courses that I'd always sold through big, complicated, stressful live launches and 100% automated the sales process.

I flipped the evergreen switch and took off the salesperson hat. For good. But at the time, I said to myself “But you will probably still need to do live launches occasionally.“
The truth? I was wrong.

And about six years and zero launches later, I can attest:

Once you go evergreen, you don’t need to go back.

I was sure that no one would know who I was without doing live launches.

I was sure that I wouldn’t be able to make as much money evergreen as I did doing live launches. I was sure that my business wouldn’t be sustainable without doing live launches.

Well thank goodness, I was wrong. Wrongity wrooong.

The truth is, my business is FAR more profitable and sustainable, and I’m getting as much visibility (and the opportunities that come with that) as I did when I stressed myself out over exhausting live launches.

Rather than impede my growth, having an evergreen business has done the opposite: It’s removed every bottleneck I had to making sales and making an impact.

The truth is, my business is FAR more profitable and sustainable, and I’m getting as much visibility (and the opportunities that come with that) as I did when I stressed myself out over exhausting live launches.

Rather than impede my growth, having an evergreen business has done the opposite: It’s removed every bottleneck I had to making sales and making an impact.

Mostly because, well, my availability and ability to sell live doesn’t stand in the way of my ability to make sales and help people every day. 24/7/365.

My income and impact aren’t tied to my schedule or my time. They are tied to the quality of my work and The quality of my business model: One that helps and serves people every day, not just when I say something is available.

That's my story...

The stories of our Evergreen Guild members are just as (if not even more) exciting...

Inside Evergreen Guild, our students use the newfound freedom their evergreen course brings them to do so many amazing things, including...
Scale to 6 figures...
Scale to 7 figures...
Quit their 9-5 jobs...
Retire their spouses...
Do Ted Talks...
Write books...
Host events...
Get featured in major media...
Stay at home with their kids...
Go from working 60 to 10 hours a week...
Start another business...
Travel more...
And more.

If you’re reading this, chances are...

You want to create a course or membership that finally breaks the cycle of swapping hours for dollars…

You want to ramp up your results and go further faster

You want to make sales without live webinars or live launches…

You want to finally quit 1:1 work or quit your day job or even retire your spouse or partner…

You want to make more money so you can travel more, save more, give more, or simply have more...

You want a streamlined business with a clear customer journey that allows you to help more people without having to give more of your time.

And you don’t want to only make sales when you do a live launch…

You want to make sales all day. Every day…

You want to see sales flowing into your business (and your products and services flowing out of your business) all the time:

When you’re working...

When you’re asleep…

When you’re on vacation…

When you’re walking your dog…

When you’re spending time with your family…

When you’re working on a totally different project or business or passion…

Or when you’re doing whatever you enjoy doing that has nothing to do with work.

You can have all of that and more with an online course or membership.

You just need the drive…

Evergreen Guild will give you the vehicle, the fuel, and the roadmap the GPS to get there. 😉

Ready to take the next steps?

Evergreen Guild is a curated and collaborative coaching program, which means we highly value our community experience.

Because of this, Evergreen Guild is application-only.

We’re looking for a high level of commitment, ambitious goals, and the self-confidence that you can reach those goals. You know you need strategy and support to get there (which is what Evergreen Guild provides tenfold).

If you believe Evergreen Guild would be a good fit for you, here are your next steps:


Click here to fill out the application. Please be as detailed as possible with your answers—this is your chance to make a first impression! You'll get to share your goals and plans, so feel free to take your time with this part. Your answers will help us to determine if we should advance you to the next step of the process.


If you meet our criteria, a team member will reach out within 48 hours and send you a video that walks through the Evergreen Guild Framework. This is your opportunity to learn more about our program and see if Evergreen Guild is right for you.


After the video session, you'll receive the next steps from our team if you choose to enroll.

Note: You'll only receive an invite to an info session and access to the video and an invitation to join Evergreen Guild if you pass the application process.

"But what about this info session?"

If your application is approved, you'll be invited to attend a Evergreen Guild info session. At the session, we'll walk you through our proprietary Evergreen Guild Framework.

  • Behind-the-scenes of my own multimillion dollar business where I show you the real revenue and profit we make each week (and how this can be possible for you, regardless of your course niche)
  • How we use (and teach you to use) the Four Pillars of the Evergreen Guild Framework (the fourth pillar is a game-changer)
  • What the seven Purchase Profiles are, why the average online course sales funnel only leverages three of them, and how you can leverage all of them for more sales and sustainability
  • How to scale one signature course to 7 figures through one low-cost offer
  • Why working more actually means you see less of a return with the unique business model of online courses and memberships

At the end of the video, we’ll give you the next steps to take to become a member of Evergreen Guild.

To get started, fill out the application below.

"How does Evergreen Guild work?"

If you’ve ready this far and you don’t know me, hi! I’m Courtney Foster-Donahue

I'm a business and marketing expert, a 4-time entrepreneur, and a many-times-over course creator.

Using what I've learned after going from 0 to 7 figures in my first 18 months, then growing to a multimillion course company, I've packaged up my exact step-by-step process.

I've taken great care to create a world-class program for course creators that covers it all. That's exactly what Evergreen Guild is all about.

This program is five years in the making and I've held nothing back.

Essentially, Evergreen Guild is the digital playbook of a multimillion dollar course creator.

You won't just learn how to create and launch your course...

I'll guide you every step of the way, from your beta launch, to evergreen funnels and automated sales… and beyond. 

And with the Evergreen Guild Framework, you can start making sales in your first two weeks in the program.

You don’t have to wait months to build your audience…

...Then even more months to build your signature course.

We put you on the fast-track to profitability and sustainability…

So you can start making money right away…

Everyday. All day. Any day.

But you won’t need to work everyday, all day to make it happen.

Ready to learn more about our proprietary Evergreen Guild Framework?

If you’ve ever secretly wondered:

“What do those super successful, 7-figure course creators know… that maybe I don’t?”

—That’s exactly what we answer inside Evergreen Guild.

BUT I’ll share some of that with you right now:

Struggling course creators try to become an expert at #allthethings, often falling down the Google rabbit hole or troubleshooting half-formed strategies.

Successful course creators stay in their lane and get help for the rest so they can put more of their time and energy into the things that only they can do (or want to do).

Struggling course creators often waste time because they don’t always see the value in investing (some) money to save (a lot of) time.

Successful course creators are willing to invest money to save time, so they focus on what they know best and seek solutions for the rest.

Successful course creators understand that money is a renewable resource…

While time is not.

So, successful course creators know there’s always wisdom in investing (some) money—a renewable resource—to save time, a nonrenewable resource.

They invest money in proven solutions, strategies, and support to help them go further faster.

And that’s exactly what we have in store for you inside Evergreen Guild.

Do I need to have a finished course to apply?

Nope! I you know you want to create a course, then Evergreen Guild will be like the fast-track to help you get our course idea out of your head and into the world.

Do I need to have already launched my course in order to apply?

Nope! As long as you have big goals and a serious level of commitment to make it happen, Evergreen Guild could be a good fit for you.

How is this different from The Course Course?

The goal of The Course Course is to help you create and launch your course. With Evergreen Guild, we go beyond that milestone, and help you build a business that doesn't rely on live launches but instead thrives with evergreen funnels, systems, and processes.

Simply put: With The Course Course, you learn how to create a stream of revenue; with Evergreen Guild, we help you build a more profitable, more sustainable business (with your online course as your primary stream of revenue!).

What if I’m already in The Course Course? Should I finish that first?

Nope! You can jump straight to Evergreen Guild and we’ll help you go further faster. You do not need to have finished (or even started) The Course Course yet.

I haven’t joined The Course Course yet. Should I still apply?

100%. Our only prerequisite to Evergreen Guild is that have a course idea based in your own expertise and experience, big goals for scaling your course, and a serious level of commitment to make it happen.

I’ve already launched my course and want something more advanced. Should I apply?

Absolutely! Launches are great, but we can help you turn that live launch funnel into an evergreen funnel practically overnight so you can start making more sales, all day, every day. (And then you could see launch-sized revenue every month rather than once every few months, like with live launches.)

I already have an evergreen funnel for my course, but I want to scale it and make it even more profitable. Will Evergreen Guild help me with that?

Definitely! While the concept of an evergreen funnel or course is far from original, what I teach (and the order in which I teach it) inside Evergreen Guild is. Truly, our proprietary Evergreen Guild Framework is one-of-a-kind and highly effective. But don’t my word for it—apply today to learn more!

Praise for Evergreen Guild
(formerly Launchpad)

You can have a thriving, profitable, sustainable business.

You can scale your expertise in the form of a course or membership that serves more people and makes more money.

And you can do all of the above by working increasingly less and making exponentially more.

If you're still reading this, you owe it to yourself (and your online course) to take the next step and see if Evergreen Guild is right for you.


Do you want to figure out how to have a profitable online course… 

Or do you want to have a profitable online course?

The days of figuring it out on your own are done.

Ready to join the ranks of 6- and 7-figure course creators?

Ready to ditch launching and start seeing predictable, recurring revenue every.single.month... all while working less and less?

Say hello to #SleepSales.

Say hello to 
Evergreen Guild.

Availability is limited. 

Apply today to get the ball rolling.

We look forward to your application!

©2024 The Art of Grit + Grace, LLC