The Course
Our collection of content to help you develop your course, create your course, and sell your course with ease
The Coaching
Direct feedback from me (Courtney) to empower you and guide you as you build your course and launch it
The Community
A private students’ only group where you can give feedback, get encouragement, and connect with fellow course creators
The Tools
Plug-and-play tools to help you save time as you plan and prepare for your course launch
The Templates
Fill-in-the-blank templates to save weeks or even months of time, helping you build all of the assets you’ll need to sell your online course and connect with your customers
The Trainings
Fluff-free trainings to help demystify the tech side of course creation and get your content and marketing materials DONE
In short, The Course Course has EVERYTHING you need to make your online course a reality.
We don’t call it The Course Course for nothin’. 😉
Best of all? Enrollment is open right now.
Join us today and you could get your course launched in the next month!
*Or at least, that’s what our students say!
You've heard of Girl Math...
Well, this is Online Course Math. 😉
Specifically what I did — step by step — to take my first course to 7 figures in its first 18 months (the exact strategy I teach inside The Course Course).
(Sharing to show what's possible! While we can't make guarantees for our own students' success, the process in the video below is what I walk through in The course course.)
The Course Course is for you if:
You want to create an online course…
That gets you out of the cycle of constantly swapping hours for dollars…
That helps you increase your income and impact… without increasing your workload…
That reaches more people in more places, regardless of where they live (or where you live)...
That gives you options — to quit your job, to quit 1:1 work, to quit saying yes to things you don’t want to do, and more…
That creates the capacity for far more revenue in your business (and more income in your bank account!)…
That helps you make more money doing what you love than you ever thought possible in your business or 9 to 5 job…
That builds generational wealth, allows you to give generously, and creates spaciousness in your schedule, your finances, and your life…
If those sound like what you’re after, I have two things to share with you:
The Course Course was designed with you in mind:
Allow me to introduce (or re-introduce) myself!
Hi, I’m Courtney Foster-Donahue, creator of over two dozen successful online courses (including The Course Course), as well as a marketing and business strategist.
While I work with business owners to help them create online courses nowadays, I actually got my start as a local service-based business owner (three times over!) over a decade ago.
So, while I love and embrace the online business world and all of its exciting developments, my more traditional business background gives me a unique approach (compared to my colleagues) when it comes to sales and marketing.
Throw in my experience in education and instructional design from teaching humans for over 20 years (everything from ballet to search engine optimization)...
And I’m uniquely qualified to not just help people successfully sell online courses, but successfully create them, too.
The Course Course is the same system I used to create and launch my online courses…
The same system I’ve used to grow a multi-million dollar company all while working less than 10 hours a week with a teeny tiny team.
Now you might be reading this and thinking:
When I launched my first course I had maybe ten people on my mailing list. I had next to no followers on any social media platforms. Basically, I was a digital nobody.
But I had some skills, I had some strategies, and I had some things I wanted to share.
Now, almost a decade later, I have a collective audience of over 100,000 people, and I've grossed over $10 million in course sales.
(Important legal thing: While these are my personal results, they are shared for context only and are not income guarantees.)
Inside The Course Course, I share with you exactly what I’ve done to accomplish all of that — and in a relatively short amount of time.
Better still, I'm sharing the same system that 2,000+ students of mine have used to create and launch their profitable online courses, too!
This is the low-tech, stress-free, BS-free approach to course creation and launching.
(And it works.)
This is The Course Course.
From idea to launch to $$$ in as little as three weeks.
Get instant and lifetime access.
Create your course and welcome your first students (and make your first sales) in as little as a month!
^ what you could be saying just three weeks from now when you’ve implemented what you’ll learn inside The Course Course…
After you’ve created and sold your course…
And you’ve taken the first steps towards making more money and more impact than you ever thought possible.
More income...
More freedom...
More options...
More impact...
More credibility...
More opportunities...
Online courses can bring you all of those things and so much more.
But let’s talk about the first one:
Online courses can mean more money.
When you create a course, you’re creating something that can help way more people and make way more money…
Regardless of where you live, how you feel, and how full your calendar is.
BUT...
The problems that way too many course creators face:
We Google everything.
We fall down the YouTube rabbit hole.
We crowdsource opinions and try to follow the breadcrumbs of other successful people before us.
And… the bad news:
Googling about online courses doesn’t create online courses.
Crowdsourcing opinions doesn’t translate to progress.
And YouTube and other resources can be great… but how do you know who and what to trust?
So, you do what so many people do next:
You dream.
You plan.
You try to do it yourself.
But somewhere along the way…
:: cue suspenseful music ::
DIY turns into WTF.
::face palm::
And you look back and realize it’s been months (ughhhh)… or even years (OMG) and you still don’t have a finished online course.
And this isn’t just a story here…
This situation is exactly what so many of our students describe right before they join The Course Course.
According to nearly a decade of our own data pulled from nearly 2,000 course creators...
The average time it takes to DIY your online course (without a proven system to follow or a coach in your corner) is about a year and half.
Yikes.
But with a proven system and a coach in your corner?
— The exact two things that The Course Course offers...
We show you how to shrink the timeline down from about one year to as little as one month.
Meaning, with what we give you in The Course Course, you could get your course idea out of your head and into the world in as little as 3 weeks.
Even if you’re starting from zero budget, zero audience, and zero tech skills.
That’s what you get with The Course Course (TCC):
Unparalleled support, proven strategies, along with exceptional content, community, and coaching (directly from me).
That’s the TCC difference.
The Course Course is the last and only program you’ll ever need if you want to create and launch an online course.
Say goodbye to Googling answers to every course creation question you have…
See ya later to Youtube rabbit holes that give you way too much information and way too little strategy…
Farewell to Facebook group crowdsourcing where free advice from inexperienced “experts” just creates more confusion…
And bid adieu to every other course, program, and system out there that promises the moon and delivers… way too little.
(Well, maybe your life, too!)
Because you’re about to enroll in The Course Course where you get EVERYTHING you need to make your course a reality.
Whichever of those apply, The Course Course is for you.
Let’s turn your ideas and expertise into a scalable income stream — like many of our students who have gone on to build 6- or 7-figure course businesses that allows them to work whenever they want and wherever they want.
Get instant, lifetime access to the proven method trusted by 2,000+ successful course creators —
the same method I’ve used to build a multimillion dollar course company while working less than ten hours a week!
“How does The Course Course compare to similar programs?”
We firmly believe that The Course Course is the most comprehensive, most valuable, all-inclusive program of its kind on the market. Period. Full stop. Mic drop.
We’re confident that if you want to create and sell a profitable online course, that The Course Course is IT. It’s the last and only program of its kind you’ll ever need.
(After all, we named it THE Course Course, not A Course Course. 😉)
Here's what sets it apart:
While other programs require you to build your email list for 3+ months before you even think about selling your course…
We’ll help you so that you could potentially see your first course sales in as little as 3 weeks. Even if you’re starting with no email list.
While other programs simply teach you theory and share suggestions…
We’re sharing a proven method that’s been developed over almost a decade and tested on over 2,000 course creators.
While other programs teach you a concept and send you on your way…
We go one (or ten) steps further, saving you weeks or even months of time by handing you fill-in-the-blank templates and plug-and-play tools (not to mention scripts, swipe files, and trainings).
And while other programs pass you off to an unknown, unfamiliar coach to support you (even if they, themselves, have no expertise or experience creating and selling their own online courses)…
With The Course Course, you get guidance and coaching straight from the source: Me (Courtney), the creator of The Course Course!
No need to worry anymore if you’ll ever find the right program to help you create and launch your online course..
You’ve found it! The best one is right here. 😉
(Hint: It’s The Course Course.)
Module 1: Course Mapping
In Phase 1, we hit the ground running and begin mapping out your course content. We'll walk you through our 3 Es Diagram that will help you come up with the best course idea for your individual strengths and skills; then we help you refine that idea and craft a Cinderella Statement; and finally, we help you to refine your course using our 4M Framework as well as our acclaimed naming workshop, "The Gossip Test."
Best of all, you'll get our students' favorite, the Freemapping Method — the exact process we use (and our students use) to quickly turn your ideas into course content, even if you feel stuck, overwhelmed, or under-qualified to teach what you want to teach.
Module 2: Prep the Offer
Inside Module 2, you'll learn how to price your course for profit and build your offer using our Diamond Offer calculator.
This is ideal if you struggle with pricing as the calculator takes the guesswork out of what you should charge for your market so you can price your course with confidence!
Module 3: The Tiny Launch
After you plan your course content and price your course, you're ready to launch it — and we start with a method we've developed called the Tiny Launch. This low-pressure, low-risk, low-stress, low-tech, and low (or no) overhead is the perfect way to get your first sales, even if you have no audience yet.
This strategy doesn't require any expensive tech or ads; instead you'll be using our organic strategies and network to get your course created — you'll actually get paid to create your course in less than two weeks!
Module 4: Course Creation
After you get your first students enrolled through your tiny Launch, it's time to create your course content. In Module 4, we'll walk through a series of easy tech tutorials to help you create everything from slideshows to screenshares to fillable PDFS — whatever form you choose for your course to take (and if you're not sure, we'll help you decide that, too!).
Even if tech is a challenge for you, we'll simplify things for you — this can be the easy part. 😉
Module 5: The Copy Converter
Module 5 is worth more than the total cost of The Course Course alone, but we've squeezed it in anyway. 😉 In the words of our students, Module 5 is "mind-blowing" and "face-meltingly awesome," and we have to agree with them.
Inside, you'll be introduced to our proprietary Sprint Sales System, a framework for quickly and easily creating a high-converting sales funnel, even if you have no marketing or sales experience.
You'll also get our very own Copy Converter, a digital tool that will help you create ALL of the copy for ALL of your launch assets — your webinar, sales page, e-mails, and social media posts — in less than two hours (seriously!).
We can't put into words how incredible the Copy Converter is, so don't take our word for it — check out our student testimonials below!
Module 6: Launch Assets
After the work of the previous three phases, you're almost ready to launch your course!
Enter: Phase 4. Inside this part of The Course Course, we'll walk you through the easy-peasy tech tutorials you need to create all of your launch assets as well as your course content and put together your high-converting sales funnel.
If you struggle with tech or aren't sure how to navigate this aspect of course creation, trust me here:
With what you'll learn in Phase 4, you'll see this is actually the easy part. You'll breeze through the tech side of things and create all of your launch assets fast.
Module 7: The Webinar
In Module 7, you'll get everything you need to fill up your webinar using our Webinar Fill-up Formula.
You'll also get a set of promo strategies, templates, and trackers to boost your efforts, then you'll get access to our unique webinar confidence training, "Present + Profit," where we share our post-it strategy that works for anyone, whether they have public speaking or sales experience or not!
Module 8: The Launch
With your course ready and your sales funnel built, it's time to launch your course! All of the work you've done in the previous modules comes together here through easy-to-implement tools like our Open Cart checklist, Close Cart checklist, and Student Success strategies, so you have what you need to have a successful first launch and fill your course with students who are ready to work with you and willing to invest in your course.
Then we wrap things up with the Launch Retrospect, a simple exercise that allows you to accurately measure the success of your launch so you know what worked, what didn't, and what you can improve moving forward. Finally, we help you choose your next steps, whether that's launching again... or automating your sales by building an evergreen course funnel.
The Tools
Plug-and-play tools to help you save time as you plan and prepare for your course launch
The Templates
Fill-in-the-blank templates to save weeks or even months of time, helping you build all of the assets you’ll need to sell your online course and connect with your customers
The Trainings
Fluff-free trainings to help demystify the tech side of course creation and get your content and marketing materials DONE
The Course
Our collection of content to help you develop your course, create your course, and sell your course with ease
The Coaching
Direct feedback from me (Courtney) to empower you and guide you as you build your course and launch it
The Community
A private students’ only group where you can give feedback, get encouragement, and connect with fellow course creators
Lifetime Access
Don't navigate those murky course creation waters alone! You've got The Course Course, and it's not going anywhere.
Yes, regardless of when you decide to start — whether next week, next month, or next year — you get lifetime access to the content.
I don't nickel and dime you with monthly membership fees or update fees.
No catch. No strings attached.
Lifetime access to the content and group are just part of the one-time investment you make when you enroll in The Course Course.
In short, The Course Course has EVERYTHING you need to make your online course a reality.
We don’t call it The Course Course for nothin’.
Best of all? Enrollment is open right now.
Jump in and join us today and get your course launched in as little as a month!
Here's how this works:
Enroll in The Course Course here.
Check your inbox for your login info so you can jump in and get started today (or whenever you're ready)!
Follow the framework to launch your course in 3 weeks or less.
Reach back through the space-time continuum to give yourself a pat on the back, because you joined The Course Course just three weeks earlier and it was the best business decision you ever made! 🎉🎉🎉
Get instant access to the acclaimed program trusted by over 2,000 business owners!
Maybe you're wondering...
When you join The Course Course, you'll get lifetime access, so you can start whenever you wish, whether that's today, tomorrow, next week, or even next year (though we hope you start sooner rather than later!).
The Course Course a self-paced program, so you can go as fast or as slow as you wish, though most of our students budget about an hour a day, about four or five days a week, and they get their course launched within 2-4 weeks.
Above all, however long it takes, once you create your course, you've added an asset to your business that will grow your business long after you've created it. Sweet!
Yes! As you create and launch your course using the systems and strategies inside The Course Course, you’ll get help directly from me (Courtney) inside our students’ only support group.
Inside, you'll receive support from me as well as our team, answering questions daily, giving feedback, doing sales page and content audits, even helping with your copy and marketing.
You’ll find unparalleled support inside our student community.
Pocket Products® and The Course Course are very different in their size, scope, and goals, and there’s no overlap with the two programs.
Quite the contrary, Pocket Products® is just one of many marketing strategies you could eventually use to promote your course whereas The Course Course is a complete program covering everything from instructional design to messaging, marketing, sales, student experiences, and beyond.
In fact, many of our Pocket Products® students choose to join The Course Course shortly after joining Pocket Products® because they get unparalleled support inside our student group and get the feedback they need to move faster.
One of the best things about online courses is that the overhead can be very low or even nonexistent.
When I created my first online course, I had no budget, so I used free platforms and resources to get started and only incorporated organic marketing strategies (no ads) at first.
We always encourage our students to keep their overhead as low as they can for as long as they can, so we’ve put together a collection of recommended resources for getting your course created and launched, for a variety of budgets – even no budget. We cover all of this inside The Course Course.
In fact, we help you make your very first sales of your course without spending a dime on platforms, tech, or ads.
While Facebook ads are not essential to effectively promote and sell your online course, we also provide Facebook ads tutorials if you do choose to amplify your reach and do Facebook (and Instagram) advertising.
However, you'll also get plenty of organic marketing strategies that are very effective for promoting and selling online courses (these strategies are some of our favorite features of The Course Course!).
No problem! When I sold my first course, I didn't have an audience or a budget either – I was definitely starting from zero. The good news is you don't need an existing audience to create a course and sell it profitably (that's not a Catch-22!).
We walk you through all of the strategies you need to not just create and sell your course, but also to grow your list and your audience, generate leads for your course, and fill your course with students.
Truly, you do not need an existing audience to make this work. We've got you covered, regardless of your audience size!
Yes! You'll get help with choosing an idea right away in the very first module of the course.
Using our proprietary 3 Es Diagram and Freemapping Method, you'll come up with a course idea that honors your strengths and skills, but also stands out, even in a crowded marketplace.
100%! This is what we specialize in.
Even if you feel you have no sales and marketing skills, you'll get everything you need with our Sprint Sales Method to create a high-converting sales funnel for your course.
Combine that with the magic of our digital tool, the Copy Converter (think: MadLibs for your marketing, but better!), and you'll be well on your way to having a successful course launch that gets your future students excited and ready to invest.
Yes, you really can! 5+ years ago, creating and launching an online course was a technically complicated thing. Nowadays, it doesn't have to be.
There are more easy-to-use tools and platforms available than ever before, and we help you choose which platforms and tools make the most sense for you.
When you combine that with all of the systems, strategies, and support we give inside The Course Course, it's a match made in Heaven! Don't let tech stop you from making this happen; we'll guide you every step of the way.
Money-back Guarantee:
If The Course Course truly does not help you, simply e-mail us your end-of-module homework from Phases 1 and 2 within 14 days from date of purchase, and we will issue you a full refund.
After those 14 days, you're stuck with us. (But I think you'll see that's a very good thing.) 😉
Ready for a state-of-the-art program that can help you create and launch your course in as little as one month?
We’ll do you one better: We’ll get your idea out of your head, into the world, while helping you get paid in as little as three weeks.
Meaning, you won’t just be making a course, you’ll be making sales of your own course before you even finish my course.
Imagine creating something working just a few hours a week for less than a month that allows you to be able to:
Make way more money…
Work way less hours…
Help way more people…
Have more location and schedule freedom…
That’s exactly what online courses are about.
And when you enroll in The Course Course, we’ll give you what you need to make it happen. In less than a month.
You can create and launch your online course in the next three weeks.
You can make way more money and help way more people.
You can create a bigger impact without taking on a bigger workload.
And I want to help you make it happen.
The world needs your online course.
(Yes, even yours!)
You are uniquely gifted with a combination of skills, talents, and perspective…
You’ve got expertise and experience…
Whether your course topic has a saturated market…
Or it’s a new and novel idea…
There’s a place for you.
(Yes, you!)
Because you are the only you in all the world.
No one else who has ever been or will ever be has the unique combination that makes you who you are.
And that means you have a unique opportunity:
To connect with the people who need what you have to offer…
The people who resonate with you the most…
The people who need you (and your skills and expertise) the most.
Don’t keep them waiting.
If you've read this far:
You have two options:
1. Continue to spend more time and energy trying to figure it out on your own...
2. Or, finally have a proven system for creating and launching your profitable online course so you can finally stop swapping hours for dollars and increase your income and impact.
Imagine where you could be just one month from now.
You're ready to finally get your course idea out of your head and into the world.
You're ready to stop stalling and getting stuck in analysis paralysis.
You're ready to start taking action using a proven method that will help you go further faster.
You're ready to help way more people and make way more money.
You're ready for a way to get there with less stress, less overwhelm, more joy, and more profits!
You're ready for The Course Course.
Enrollment is now open.
Get instant, lifetime access to the proven method trusted by 2,000+ successful course creators — the same method I’ve used to build a multimillion dollar course company while working less than ten hours a week!
Choose an option below to get started today:
FOR A LIMITED TIME:
Disclaimer: This site and the products offered are for educational and informational purposes only. Results shared by past students are individual experiences and are not guarantees of future success. Every business is different, and individual results will vary. We do not offer financial or legal advice.